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Change the world

School of Management Sciences

03/02/2014

NMMU lecturer, Tania Shrosbree, was approached by Pearson Publishers to join a team of authors/contributors from various universities in South Africa with their adaptation and new edition of a Consumer Behaviour book by L. Schiffman and L. Kanuk.

 

She adapted and contributed to two chapters in the book. The Consumer Behaviour textbook is a prescribed book for universities in South Africa for 2014. Pearson has published the contributors’ names on the cover of the book as well as next to each chapter inside the book with which they were involved. They also included some information about the authors on a separate page inside the book along with the university they are involved in.

ABOVE: Tania Shrosbree with the textbook Consumer Behaviour