<

Change the world

School of Management Sciences

03/08/2015

The world renowned book "Principles of Marketing", which was originally written by the "Father of Marketing", Phillip Kotler and his co-author Gary Armstrong has a South African Adaptation that will be launched on 31 August 2015 at the 27th Southern Africa Institute of Management Scientists (SAIMS) Conference at UCT.

Professor Madéle Tait is the South African editor of the adaptation of the Kotler book. What makes this launch so special is that Gary Armstrong agreed to deliver an address regarding the South African adaptation and to record this on a video that will be played during the launch.

ABOVE: Prof Madéle Tait