Inspired by the popular saying ‘Marketing is what Marketers do’, the Department of Marketing Management strives to provide real life opportunities for their marketing students to put into practice the theory acquired in the classroom during the year. This year, Dr Felix Amoah collaborated with the Debt Review Centre (DRC) and hosted the 2nd Annual advertising showcase with the PE campus Diploma Marketing Management students for their Advertising and Sales Promotion Module, offered in their 3rd year of study. 

The project started early in the year with a brief from the client as to what their expectations are. They further spent time with the students discussing industry guidelines and practices applicable in advertising and sales promotion. As the year progressed, the students applied the theory taught with the practical knowledge offered by the client, which culminated in a final project presented in the form of a showcase. The showcase provided a practical platform for the students to present their creativity in a radio ad, TV ad, social media ad, print media ad and various novel platforms to the client.  A panel of four industry guests and one lecturer evaluated the presentations.  The winning “agency”   received a cash prize sponsored by the client of R5000, and the runner-up “agency” received a cash prize of R2500.

The director at Debt Review Centre (DRC), Mr Cornel Strydom who is also an alumni of our institution commented after the presentations:

 “I have never been more proud of our University than I was yesterday. The students absolutely blew us away with their awesome presentations and I wish I could give everyone a cheque. The new ideas they presented were absolutely mind blowing. Please convey our heartfelt appreciation to the students and congratulate them again, on our behalf, on exceeding our expectations by miles”

A 3rd year marketing student also shared his experience: 

“I would like to thank you for the day. It was exceptionally fruitful. There were at the very least five worthy potential winners, which is a testament to your mentorship. Thanks for pushing all of us to achieving nothing but excellence”.

From left: Dr Felix Amoah, Lupuwana Chuma Xolisile, Arno Lotter, Ruhan Dyason, Fatima Sain, Jemma Cooper, Mr Cornel Strydom (DRC)