The School of Management Sciences hosted a very successful colloquium entitled: Current Conversations in Management at the Nelson Mandela University Business School on 2nd Avenue Campus. Staff members who recently completed their PhDs as well as those in the process of obtaining theirs were called upon to present their findings from their research.

Dr Casper Kruger, newly appointed managing director for Ford’s sub-Saharan region, was invited as guest speaker. He addressed the topic, “Building Brands in a Changing World”. He also spoke about Ford Motor Company’s approach to win back their customers’ loyalty in light of the Kuga crisis.

Topics that were discussed included the following:

  • Dr Adele Potgieter:  Personal branding
  • Dr Paul Tai-Hing:  A Framework to implement social entrepreneurship activities in higher education institutions
  • Dr Nadine Oosthuizen:  Snippets of information for sustainable online mentoring in South Africa
  • Dr Roger Muller:  Perceptions regarding the impact of servant leadership on organisational performance in the Eastern Cape
  • Mr Tony Matchaba-Hove:  The STEP Project

ABOVE: Dr Casper Kruger from Ford Motor Company

ABOVE (from left to right): Mr Andrew Marriott, Ms Asisindise Mavela, Dr Casper Kruger, Prof Madéle Tait and Ms Beverley Gray


More photos can be viewed in the Photo Gallery: 2017 Current Conversations in Management