The 7th Annual International Conference on Human Resource Management and Personal Development in the digital age (HRM & PD) and the 6th Annual International Conference on Enterprise Marketing and Globalisation (EMG) combined conference was held on the 11th and 12th of December 2017 in Singapore. 

The conference was well represented by academics, organisational leaders, policy makers and professionals from across the globe interested in Human Resources and professional development of people. 

Dr Potgieter’s research paper titled “Personal Branding: Empirical testing of the criteria for an authentic personal brand” received the best research paper award. Apart from this great honour that was bestowed upon her, Leeds University Business School in the UK has contacted her to ask permission to include the model in their pilot workshop for Leeds alumni students to increase their employability.

She also had enquiries from a delegate from Australia who would like some assistance on how to incorporate the model in the soft skills training of physicians in their final year. A special thank you and recognition to the co-authors Prof HB Klopper and Dr M Doubell for their contribution to the paper. 

ABOVE: Dr Adéle Potgieter and Prof Dave de Guzman Centeno