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13/11/2017

Prof Chantal Rootman visited Osnabruck, Germany from 22 – 28 October 2017. She was invited to lecture during the International Lecturing block week at Hochschule Osnabruck (University of Applied Sciences). 

Her topic for the week was “Marketing Communications Management and Business Cases on Stakeholder Management”. Prof Rootman had a student group of 20 students during the week, which included students from Germany and abroad. She enjoyed the interaction, participation and group work from the students. The students had several discussions, debates and also prepared presentations as part of the block week, and delivered the presentations on the last day.

Students needed to design and present their own marketing plan for a chosen product/service. Feedback from the students was positive, and they enjoyed the practical nature of the lectures as well as the South African examples shared by Prof Rootman. While attending, she also networked with guest lecturers from six other countries, and brainstormed about tertiary education challenges and opportunities.

In addition, Prof Rootman discussed the Nelson Mandela University-Hochshule Osnabruck student exchange programme. During the week, Prof Rootman also met with the Nelson Mandela University student that is currently attending courses there, as part of the two universities’ student exchange programme. The student, Nicholas Pillay (BCom Business Management and Economics), is enjoying his tuition and experiences in Germany. 

ABOVE: Prof Rootman and her students