Her topic for the week was, "Marketing Communications Management and Business Cases on Stakeholder Management". Prof Rootman had a student group of 18 students during the week, which included students from Germany and abroad. She enjoyed the interaction, participation and group work from the students. The students had several discussions, debates, prepared presentations as part of the block week, and delivered the presentations on the last day. Students needed to design and present their own marketing plan for a chosen product/service.
Feedback from the students was positive, and they enjoyed the practical nature of the lectures as well as the South African examples shared by Prof Rootman. While attending, Chantal also networked with guest lecturers from 6 other countries, and brainstormed about tertiary education challenges and opportunities. In addition, Chantal discussed the NMMU-Hochschule Osnabruck student exchange programme.
