Change the world

School of Management Sciences


The School of Management Sciences Family Business Unit will be hosting Prof Saras Sarasvathy during the week of 9 – 13 June 2014.

Prof Sarasvathy is an Isidore Horween Research Associate Professor at the University of Virginia’s Darden Business School. She received her Ph.D. from Carnegie Mellon University while working with 1978 Nobel Laureate in Economics, Herbert Simon. A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves as advisor to entrepreneurship programmes in Europe and Asia.

Prof Sarasvathy’s award-winning research is explained in Effectuation: Elements of Entrepreneurial Expertise. Effectuation is a rigorous framework for understanding how entrepreneurs starting with very few resources can nonetheless create enduring ventures with high economic and social impact.

Prof Sarasvathy will be giving a two day writing workshop in which she will cover aspects of academic writing. On Thursday evening, 12 June 2014, she will be leading an interactive session with local business leaders on: How to create entrepreneurial success in a volatile environment. She will also be meeting with Ph.D candidates to provide them with insights on their research.

ABOVE: Porf Saras Sarasvathy