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01/12/2014

Prof Chantal Rootman visited Osnabruck, Germany from 1 – 9 November 2014. Prof Rootman was invited to lecture during the International Lecturing block week at Hochschule Osnabruck (University of Applied Sciences). Her topic for the week was “Marketing Communications Management and Business Cases on Stakeholder Management.

  

Prof Rootman lectured to a group of 18 students and she enjoyed the interaction, participation and group work from the students. The students had several discussions, debates and also prepared a presentation as part of the block week, and delivered the presentation on the last day. Feedback from the students was positive and they enjoyed the practical nature of the lectures as well as the South African marketing examples shared by Prof Rootman.

While attending, Prof Rootman also networked with other guest lecturers from 9 other countries, and brainstormed about tertiary education challenges and opportunities such as blended learning.

ABOVE: Prof Chantal Rootman