Recently, Dr Paul Tai-Hing from the Department of Management Practice was keynote speaker at a Santam Breakfast during Global Entrepreneurship Week held at Running Waters.

Dr Tai-Hing spoke about the special attributes that make an SME (Small Medium Enterprise) stand out. The entrepreneurs are obsessed with what they do, they offer something extra when it comes to customer experience, they benefit their communities through Corporate Social Investment and they are very active on social media.

Dr Tai-Hing share some tips for small-to-medium enterprises such as:

  • Going back to basics in terms of financial management.
  • Sustained efforts in terms of marketing.
  • Embracing change and being innovative.
  • Make buying a product an experience.
  • Stay positive.